Nikki Finke’s Deadline Hollywood Daily » Your Mission, Mr. Bond, Is To Sell Sony

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Your Mission, Mr. Bond, Is To Sell Sony

Count on Sony not to miss a merchandising opportunity now that James Bond is in the 'hood. In celebration of the 21st 007 film Casino Royale, Sony Electronics oh-so-proudly urges consumers to buy its product tie-ins, aka the Limited Edition James Bond 007 Spy Gear. The "Bond-branded beauties" -- how much time did an ad copywriter spend thinking up that alliteration? -- include tricked out (and slicked-out) laptops, micro PCs, digital cameras and flash drives. Barf.

Posted by Nikki Finke on Thursday, Nov 2nd, 2006 at 01:28PM | Permalink |

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