Comments on: Yet Another Really Bad Marketing Idea...

By: peggy

peggy — Fri, 18 Apr 2008 05:33:44 +0000

Well, we’ve already got a Twinkie in the White House.

By: David

David — Thu, 17 Apr 2008 19:20:38 +0000

My agency just called me and said I am now being handled by a Junior Mint! A JUNIOR Mint!!!! This is an outrage!!!

By: Enough

Enough — Thu, 17 Apr 2008 18:03:18 +0000

Actually, this kind of stuff is right up Brad’s alley. In the end it may look cheesy, but it’s still not as bad as Til’ Death.

By: Nick

Nick — Thu, 17 Apr 2008 17:29:43 +0000

Man, that IS embarrassing. I guess that red M&M will just talk to anybody.

By: thom taylor

thom taylor — Thu, 17 Apr 2008 13:57:20 +0000

Why not get Fred Willard’s character from “For Your Consideration” for a regular ET gig? My gut’s still splitting from that all-too-true send-up…

By: Furious D

Furious D — Thu, 17 Apr 2008 10:22:23 +0000

I heard the Peanut M&M is going to replace Morley Safer on 60 Minutes.

By: M. Adams

M. Adams — Thu, 17 Apr 2008 04:59:56 +0000

Does anyone remember the mid-1980’s, when “ET” actually reported news?

I’m old enough to remember Dixie Whatley. It used to be a really good show.

By: P.J.

P.J. — Thu, 17 Apr 2008 04:17:00 +0000

Ugh! Get ready for more of this branded “entertainment” bilge. With advertisers freaking out over the expanding use of TiVo and other DVRs by viewers (ergo, people are skipping by commercials) they’re looking for any avenue possible to incorporate their brands into regular shows and movies.

There was a book written several years ago, “Madison & Vine” that arguably has the blueprint for this insidious plan to brand everything in entertainment.

By: Mark Allen

Mark Allen — Thu, 17 Apr 2008 04:16:23 +0000

Is it even still called “ET?” Perhaps “PT (Publicists’ Tool)” should be the new title.

Does anyone remember the mid-1980’s, when “ET” actually reported news?