Yet Another Really Bad Marketing Idea...

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I just saw Brad Garrett of Fox's Til Death interviewed by Entertainment Tonight's newest correspondent: an M&M. A red one. Garrett didn't even look embarrassed. Needless to say, the candy was more hard-hitting than Mary Hart.

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9 Comments »

  1. Is it even still called “ET?” Perhaps “PT (Publicists’ Tool)” should be the new title.

    Does anyone remember the mid-1980’s, when “ET” actually reported news?

    Comment by Mark Allen — April 16, 2008 @ 9:16 pm

  2. Ugh! Get ready for more of this branded “entertainment” bilge. With advertisers freaking out over the expanding use of TiVo and other DVRs by viewers (ergo, people are skipping by commercials) they’re looking for any avenue possible to incorporate their brands into regular shows and movies.

    There was a book written several years ago, “Madison & Vine” that arguably has the blueprint for this insidious plan to brand everything in entertainment.

    Comment by P.J. — April 16, 2008 @ 9:17 pm

  3. Does anyone remember the mid-1980’s, when “ET” actually reported news?

    I’m old enough to remember Dixie Whatley. It used to be a really good show.

    Comment by M. Adams — April 16, 2008 @ 9:59 pm

  4. I heard the Peanut M&M is going to replace Morley Safer on 60 Minutes.

    Comment by Furious D — April 17, 2008 @ 3:22 am

  5. Why not get Fred Willard’s character from “For Your Consideration” for a regular ET gig? My gut’s still splitting from that all-too-true send-up…

    Comment by thom taylor — April 17, 2008 @ 6:57 am

  6. Man, that IS embarrassing. I guess that red M&M will just talk to anybody.

    Comment by Nick — April 17, 2008 @ 10:29 am

  7. Actually, this kind of stuff is right up Brad’s alley. In the end it may look cheesy, but it’s still not as bad as Til’ Death.

    Comment by Enough — April 17, 2008 @ 11:03 am

  8. My agency just called me and said I am now being handled by a Junior Mint! A JUNIOR Mint!!!! This is an outrage!!!

    Comment by David — April 17, 2008 @ 12:20 pm

  9. Well, we’ve already got a Twinkie in the White House.

    Comment by peggy — April 17, 2008 @ 10:33 pm

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