UPDATE: '10,000 BC' Numbers Lowering

10000bc_bustiger.jpgFirst word coming to me is that today's matinees for 10,000 BC were "good but not great". My box office gurus are lowering their projections for the Warner Bros caveman pic's weekend box office to low $30sM. It's already obvious that this $150 mil budgeted CGI extravaganza is going to have to depend on overseas business to earn out. See my previous North American box office look ahead, Wkd Predictions: Big '10,000 BC' Despite Brutal Reviews

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5 Comments »

  1. Personally I think 10,000 BC would be lucky to get $15 million by Sunday night. This should be noted as a “man” movie and a lot of them will likely be going to see Juno after an endorsement from SI’s Peter King. I don’t think we will see a $30 million weekend until mid-April.

    Comment by Jessy S. — March 7, 2008 @ 7:57 pm

  2. 150 million????

    I heard WAY closer to 200, if not over…… Plus P and A.

    Comment by js — March 8, 2008 @ 4:06 am

  3. Personally I think that $150 million is just creative accounting by WB. You may be right JS, but I think total cost including P&A is about somewhere north of $700 million. Our local Carmike has ran an artwork contest for promotion of this movie. By the looks of it, the contest is local per theater and grand prize is a few theater passes and some money. I honestly believe that this movie should have never seen the light of day. I think WB just grabbed a writer and told him to create an adventure story that includes ancient history animals and more.

    Comment by Jessy S. — March 8, 2008 @ 10:07 am

  4. Early numbers are saying 35.7 for the weekend. That’s actually on the higher range of the numbers I heard predicted before the weekend started.

    In this case I suspect they knew they’d have trouble breaking even in the USA and are counting on decent overseas numbers and DVD. And they’ll probably do OK, people aren’t rushing out to see this but I can see it being a popular rental and translating well (no pun intended) for foreign markets.

    I’m surprised Bank Job isn’t doing better - great movie, I guess they just needed to promote it more. Hopefully it will have good legs.

    Comment by milo — March 10, 2008 @ 6:56 am

  5. this movie is the bomb is so cool

    Comment by mojo — March 16, 2008 @ 4:42 pm

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