Mickey Mouse Now Stylin' A Mao Jacket

mickey_mao.jpgNews reports say attendance at the Hong Kong Disneyland has dropped a whopping 23% percent during its 2nd year of operation. And one local lawmaker wants to cut public financing for "the big failure" even though Disney has also asked the Hong Kong government, the majority owner, to help finance an expansion of the theme park. Bloomberg reports that Disney is responding to these, uh, challenges, by trying to make the park more Chinese -- "Miqi" instead of Mickey when his name is put into Chinese characters -- and promoting the Chinese Year of the Rat as the "Year of the Mouse''. Also, during Lunar New Year celebrations in February, Mickey wore a Mao jacket. In addition, Chinese music and Chinese menus helped turnaround attendance which went up for the 3 months through December. 

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4 Comments »

  1. Makes one wonder about “selling” tickets to the Olympics there, a western-style event. Best guess, lots and lots of free tickets to the locals.

    Comment by pb — March 11, 2008 @ 1:33 pm

  2. I also heard that Disneyland China is going to invade and conquer 6 Flags Tibet.

    Bad joke, I know.

    Comment by Furious D — March 11, 2008 @ 5:25 pm

  3. Would that be a Miqi Mouse war?

    I’m placing my money on Tibet. It’s pay-back time! Get those mousetraps ready!

    Comment by ob — March 11, 2008 @ 6:26 pm

  4. Ah, a Mao jacket. Guess we’ll kiss anyones ass for the all mighty buck. Now, if all the nursery schools in the U.S. who were threaten with law suits by Disney lawyers for painting Mickey on their exterior walls, had only known that all they needed was to dress him in Mao’s communist jacket…..the heartache of painting over Mickey could have been avoided.

    Comment by btl teamster — March 11, 2008 @ 6:32 pm

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